Trade Show
SEPTEMBER 30 - OCTOBER 3
Honored by Trade Show Executive as one of the Top 100 Trade Shows of 2023, World Dairy Expo hosts the world's largest dairy-focused Trade Show, featuring over 500 companies from 26 countries. If you're unable to join us during the event, exhibitor listings are available year-round and feature company and keyword searchability.
Dairy Cattle Show
SEPTEMBER 28 - OCTOBER 3
Known for its iconic colored shavings and elite competition, World Dairy Expo is home to a world-class dairy cattle show that features the best cattle in North America. Over 1,600 dairy cattle exhibitors travel to Madison, Wisconsin to showcase their genetics and services in the New Holland Pavilions and Cattle Tent and exhibit on the colored shavings.
Education
SEPTEMBER 30 - OCTOBER 3
World Dairy Expo provides over 50 educational opportunities throughout the week of the event in various topics and formats. Whether you're looking for the latest and greatest in the industry, hear from industry experts, or simply want to learn from fellow producers on what's working for them, there is something for everyone.
Official Schedule
Select a day to see the scheduled events!
S
S
M
T
W
T
F
| Saturday, September 27th, 2025 |
|
| 9:00 AM | World Dairy Expo Youth Fitting Contest (Sale Pavilion) more info |
| 12:00 PM | World Dairy Expo Youth Showmanship Contest (Coliseum) more info |
| 2:00 PM - 5:00 PM | Dairy Cattle Exhibitor Appreciation Ice Cream Social (The Tanbark) |
___________________________________________________________________________________________________
*Schedule subject to change
| Sunday, September 28th, 2025 |
|
| 7:30 AM | National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contests (Coliseum) |
| 12:00 PM | International Junior Holstein Show (Coliseum) more info |
| 5:30 PM |
National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contest Awards Banquet (The Tanbark) Join fellow participants at 5:30 p.m. for a reception with dinner to follow at 6:30 p.m. |
| 7:00 PM | World Ayrshire Event Sale (Sale Pavilion) more info |
___________________________________________________________________________________________________
*Schedule subject to change
| Monday, September 29th, 2025 |
|
| 7:00 AM | International Jersey Show - Heifers (Coliseum) more info |
| 10:00 AM | International Ayrshire Show (Coliseum) more info |
| 10:00 AM - 12:00 PM | Career Connections (Atrium) |
| 1:30 PM | International Milking Shorthorn Show - Heifers (Coliseum) more info |
___________________________________________________________________________________________________
*Schedule subject to change
| Tuesday, September 30th, 2025 |
|
| 7:00 AM | International Jersey Show - Cows/Groups (Coliseum) more info |
| 7:00 AM | International Milking Shorthorn Show - Cows/Groups (Coliseum) |
| 8:00 AM | Central National FFA Events (Sale Pavilion & Exhibition Hall) more info |
| 9:00 AM - 5:00 PM | Family Lounge, hosted by Dairy Girl Network |
| 9:00 AM - 5:00 PM | Trade Show |
| 9:30 AM - 10:15 AM | Knowledge Nook Session (Knowledge Nook) more info |
| 9:30 AM - 10:30 AM | FFA Seminar (Trade Center, Dairy Forage Seminar Stage) more info |
| 10:00 AM - 11:00 AM | Virtual Farm Tour (Mendota 1) |
| 10:30 AM - 11:15 AM | Knowledge Nook Session (Knowledge Nook) |
| 10:30 AM - 11:30 AM | FFA Seminar (Trade Center, Dairy Forage Seminar Stage) more info |
| 11:30 AM - 12:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 12:00 PM - 1:00 PM | Expo Seminar (Mendota 1) more info |
| 12:30 PM - 1:15 PM | Knowledge Nook Session (Knowledge Nook) |
| 1:30 PM - 2:15 PM | Knowledge Nook Session (Knowledge Nook) |
| 2:00 PM - 3:00 PM | Expo en Español (Mendota 1) more info |
| 2:30 PM | International Brown Swiss Show - Heifers (Coliseum) more info |
| 2:30 PM - 3:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 3:00 PM - 5:00 PM |
WDE Attendee Appreciation Event New this year, Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided! |
| 3:30 PM - 4:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 4:00 PM - 6:00 PM |
Happy Hour (The Tanbark) Enjoy free beer and snacks during Happy Hour at The Tanbark! more info |
| 5:15 PM - 7:30 PM |
Commercial Exhibitor Party (Exhibition Hall Atrium) Sponsored by Hoard's Dairyman and World Dairy Expo
**For Commercial Exhibitors only |
| 6:00 PM | Top of the World Jersey Sale (The Tanbark) more info |
___________________________________________________________________________________________________
*Schedule subject to change
| Wednesday, October 1st, 2025 |
|
| 7:00 AM | International Brown Swiss Show - Cows/Groups (Coliseum) more info |
| 7:00 AM | International Guernsey Show - Heifers (Coliseum) more info |
| 9:00 AM - 5:00 PM | Family Lounge, hosted by Dairy Girl Network |
| 9:00 AM - 5:00 PM | Trade Show |
| 9:30 AM - 10:15 AM | Knowledge Nook Session (Knowledge Nook) more info |
| 10:00 AM - 11:00 AM | Dairy Forage Seminar (Dairy Forage Seminar Stage) |
| 10:00 AM - 11:00 AM | Virtual Farm Tour (Mendota 1) |
| 10:30 AM - 11:15 AM | Knowledge Nook Session (Knowledge Nook) more info |
| 11:30 AM - 12:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 12:00 PM - 1:00 PM | Expo Seminar (Mendota 1) more info |
| 12:30 PM - 1:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 1:30 PM - 2:30 PM | Dairy Forage Seminar (Dairy Forage Seminar Stage) |
| 1:30 PM - 2:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 2:00 PM - 3:00 PM | Expo en Español (Mendota 1) more info |
| 2:00 PM | International Red & White Show - Heifers (Coliseum) more info |
| 2:30 PM - 3:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 3:00 PM | World Premier Brown Swiss Sale (Sale Pavilion) more info |
| 3:00 PM - 5:00 PM |
WDE Attendee Appreciation Event New this year, Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided! |
| 3:30 PM - 4:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 4:00 PM - 6:00 PM |
Happy Hour (The Tanbark) Enjoy free beer and snacks during Happy Hour at The Tanbark! more info |
| 6:00 PM |
Recognition Awards Reception & Banquet (The Tanbark) Join us in celebrating the 2025 Recognition Award honorees. A social hour will be held in The Tanbark beginning at 6:00 p.m. with dinner served at 7:00 p.m.
*Tickets are required for this banquet more info |
___________________________________________________________________________________________________
*Schedule subject to change
| Thursday, October 2nd, 2025 |
|
| 7:00 AM | International Guernsey Show - Cows/Groups (Coliseum) |
| 7:00 AM | International Red & White Show - Cows/Groups (Coliseum) more info |
| 9:00 AM - 5:00 PM | Trade Show |
| 9:00 AM - 5:00 PM | Family Lounge, hosted by Dairy Girl Network |
| 9:30 AM - 10:15 AM | Knowledge Nook Session (Knowledge Nook) more info |
| 10:00 AM - 11:00 AM | Dairy Forage Seminar (Dairy Forage Seminar Stage) |
| 10:00 AM - 11:00 AM | Virtual Farm Tour (Mendota 1) more info |
| 10:30 AM - 11:15 AM | Knowledge Nook Session (Knowledge Nook) more info |
| 11:30 AM - 12:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 12:00 PM - 1:00 PM | Expo Seminar (Mendota 1) more info |
| 12:30 PM - 1:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 1:30 PM | International Holstein Show - Heifers (Coliseum) more info |
| 1:30 PM - 2:30 PM | Dairy Forage Seminar (Dairy Forage Seminar Stage) |
| 1:30 PM - 2:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 2:00 PM - 3:00 PM | Expo en Español (Mendota 1) more info |
| 2:30 PM - 3:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 3:00 PM - 5:00 PM |
WDE Attendee Appreciation Event New this year, Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided! |
| 3:30 PM - 4:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 4:00 PM - 6:00 PM |
Happy Hour (The Tanbark) Enjoy free beer and snacks during Happy Hour at The Tanbark! more info |
| 5:00 PM |
International Reception (Mendota 1-4) **For International Attendees and Commercial Exhibitors only |
| 6:00 PM | World Classic '24 Holstein Sale (The Tanbark) more info |
| 8:30 PM |
Supreme Champion of the Heifer Show Selection (Coliseum) *time subject to change (begins immediately following the selection of Junior Champion for the International Holstein Show) |
___________________________________________________________________________________________________
*Schedule subject to change
| Friday, October 3rd, 2025 |
|
| 7:00 AM | International Holstein Show - Cows/Groups (Coliseum) more info |
| 9:00 AM - 4:00 PM | Trade Show |
| 9:00 AM - 4:00 PM | Family Lounge, hosted by Dairy Girl Network |
| 9:30 AM - 10:15 AM | Knowledge Nook Session (Knowledge Nook) |
| 10:00 AM - 11:00 AM | Dairy Forage Seminar (Dairy Forage Seminar Stage) |
| 10:00 AM - 11:00 AM | Virtual Farm Tour (Mendota 1) |
| 10:30 AM - 11:15 AM | Knowledge Nook Session (Knowledge Nook) more info |
| 11:30 AM - 12:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 12:00 PM - 1:00 PM | Expo Seminar (Mendota 1) more info |
| 12:30 PM - 1:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 1:30 PM - 2:30 PM | Dairy Forage Seminar (Dairy Forage Seminar Stage) |
| 1:30 PM - 2:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 2:00 PM - 3:00 PM | Expo en Español (Mendota 1) more info |
| 2:30 PM - 3:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 4:00 PM | Parade of Champions (Coliseum) more info |
___________________________________________________________________________________________________
*Schedule subject to change
Official Schedule
Select a day to see the scheduled events!
Saturday
| Saturday, September 27th, 2025 |
|
| 9:00 AM | World Dairy Expo Youth Fitting Contest (Sale Pavilion) more info |
| 12:00 PM | World Dairy Expo Youth Showmanship Contest (Coliseum) more info |
| 2:00 PM - 5:00 PM | Dairy Cattle Exhibitor Appreciation Ice Cream Social (The Tanbark) |
___________________________________________________________________________________________________
*Schedule subject to change
Sunday
| Sunday, September 28th, 2025 |
|
| 7:30 AM | National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contests (Coliseum) |
| 12:00 PM | International Junior Holstein Show (Coliseum) more info |
| 5:30 PM |
National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contest Awards Banquet (The Tanbark) Join fellow participants at 5:30 p.m. for a reception with dinner to follow at 6:30 p.m. |
| 7:00 PM | World Ayrshire Event Sale (Sale Pavilion) more info |
___________________________________________________________________________________________________
*Schedule subject to change
Monday
| Monday, September 29th, 2025 |
|
| 7:00 AM | International Jersey Show - Heifers (Coliseum) more info |
| 10:00 AM | International Ayrshire Show (Coliseum) more info |
| 10:00 AM - 12:00 PM | Career Connections (Atrium) |
| 1:30 PM | International Milking Shorthorn Show - Heifers (Coliseum) more info |
___________________________________________________________________________________________________
*Schedule subject to change
Tuesday
| Tuesday, September 30th, 2025 |
|
| 7:00 AM | International Jersey Show - Cows/Groups (Coliseum) more info |
| 7:00 AM | International Milking Shorthorn Show - Cows/Groups (Coliseum) |
| 8:00 AM | Central National FFA Events (Sale Pavilion & Exhibition Hall) more info |
| 9:00 AM - 5:00 PM | Family Lounge, hosted by Dairy Girl Network |
| 9:00 AM - 5:00 PM | Trade Show |
| 9:30 AM - 10:15 AM | Knowledge Nook Session (Knowledge Nook) more info |
| 9:30 AM - 10:30 AM | FFA Seminar (Trade Center, Dairy Forage Seminar Stage) more info |
| 10:00 AM - 11:00 AM | Virtual Farm Tour (Mendota 1) |
| 10:30 AM - 11:15 AM | Knowledge Nook Session (Knowledge Nook) |
| 10:30 AM - 11:30 AM | FFA Seminar (Trade Center, Dairy Forage Seminar Stage) more info |
| 11:30 AM - 12:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 12:00 PM - 1:00 PM | Expo Seminar (Mendota 1) more info |
| 12:30 PM - 1:15 PM | Knowledge Nook Session (Knowledge Nook) |
| 1:30 PM - 2:15 PM | Knowledge Nook Session (Knowledge Nook) |
| 2:00 PM - 3:00 PM | Expo en Español (Mendota 1) more info |
| 2:30 PM | International Brown Swiss Show - Heifers (Coliseum) more info |
| 2:30 PM - 3:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 3:00 PM - 5:00 PM |
WDE Attendee Appreciation Event New this year, Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided! |
| 3:30 PM - 4:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 4:00 PM - 6:00 PM |
Happy Hour (The Tanbark) Enjoy free beer and snacks during Happy Hour at The Tanbark! more info |
| 5:15 PM - 7:30 PM |
Commercial Exhibitor Party (Exhibition Hall Atrium) Sponsored by Hoard's Dairyman and World Dairy Expo
**For Commercial Exhibitors only |
| 6:00 PM | Top of the World Jersey Sale (The Tanbark) more info |
___________________________________________________________________________________________________
*Schedule subject to change
Wednesday
| Wednesday, October 1st, 2025 |
|
| 7:00 AM | International Brown Swiss Show - Cows/Groups (Coliseum) more info |
| 7:00 AM | International Guernsey Show - Heifers (Coliseum) more info |
| 9:00 AM - 5:00 PM | Family Lounge, hosted by Dairy Girl Network |
| 9:00 AM - 5:00 PM | Trade Show |
| 9:30 AM - 10:15 AM | Knowledge Nook Session (Knowledge Nook) more info |
| 10:00 AM - 11:00 AM | Dairy Forage Seminar (Dairy Forage Seminar Stage) |
| 10:00 AM - 11:00 AM | Virtual Farm Tour (Mendota 1) |
| 10:30 AM - 11:15 AM | Knowledge Nook Session (Knowledge Nook) more info |
| 11:30 AM - 12:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 12:00 PM - 1:00 PM | Expo Seminar (Mendota 1) more info |
| 12:30 PM - 1:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 1:30 PM - 2:30 PM | Dairy Forage Seminar (Dairy Forage Seminar Stage) |
| 1:30 PM - 2:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 2:00 PM - 3:00 PM | Expo en Español (Mendota 1) more info |
| 2:00 PM | International Red & White Show - Heifers (Coliseum) more info |
| 2:30 PM - 3:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 3:00 PM | World Premier Brown Swiss Sale (Sale Pavilion) more info |
| 3:00 PM - 5:00 PM |
WDE Attendee Appreciation Event New this year, Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided! |
| 3:30 PM - 4:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 4:00 PM - 6:00 PM |
Happy Hour (The Tanbark) Enjoy free beer and snacks during Happy Hour at The Tanbark! more info |
| 6:00 PM |
Recognition Awards Reception & Banquet (The Tanbark) Join us in celebrating the 2025 Recognition Award honorees. A social hour will be held in The Tanbark beginning at 6:00 p.m. with dinner served at 7:00 p.m.
*Tickets are required for this banquet more info |
___________________________________________________________________________________________________
*Schedule subject to change
Thursday
| Thursday, October 2nd, 2025 |
|
| 7:00 AM | International Guernsey Show - Cows/Groups (Coliseum) |
| 7:00 AM | International Red & White Show - Cows/Groups (Coliseum) more info |
| 9:00 AM - 5:00 PM | Trade Show |
| 9:00 AM - 5:00 PM | Family Lounge, hosted by Dairy Girl Network |
| 9:30 AM - 10:15 AM | Knowledge Nook Session (Knowledge Nook) more info |
| 10:00 AM - 11:00 AM | Dairy Forage Seminar (Dairy Forage Seminar Stage) |
| 10:00 AM - 11:00 AM | Virtual Farm Tour (Mendota 1) more info |
| 10:30 AM - 11:15 AM | Knowledge Nook Session (Knowledge Nook) more info |
| 11:30 AM - 12:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 12:00 PM - 1:00 PM | Expo Seminar (Mendota 1) more info |
| 12:30 PM - 1:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 1:30 PM | International Holstein Show - Heifers (Coliseum) more info |
| 1:30 PM - 2:30 PM | Dairy Forage Seminar (Dairy Forage Seminar Stage) |
| 1:30 PM - 2:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 2:00 PM - 3:00 PM | Expo en Español (Mendota 1) more info |
| 2:30 PM - 3:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 3:00 PM - 5:00 PM |
WDE Attendee Appreciation Event New this year, Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided! |
| 3:30 PM - 4:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 4:00 PM - 6:00 PM |
Happy Hour (The Tanbark) Enjoy free beer and snacks during Happy Hour at The Tanbark! more info |
| 5:00 PM |
International Reception (Mendota 1-4) **For International Attendees and Commercial Exhibitors only |
| 6:00 PM | World Classic '24 Holstein Sale (The Tanbark) more info |
| 8:30 PM |
Supreme Champion of the Heifer Show Selection (Coliseum) *time subject to change (begins immediately following the selection of Junior Champion for the International Holstein Show) |
___________________________________________________________________________________________________
*Schedule subject to change
Friday
| Friday, October 3rd, 2025 |
|
| 7:00 AM | International Holstein Show - Cows/Groups (Coliseum) more info |
| 9:00 AM - 4:00 PM | Trade Show |
| 9:00 AM - 4:00 PM | Family Lounge, hosted by Dairy Girl Network |
| 9:30 AM - 10:15 AM | Knowledge Nook Session (Knowledge Nook) |
| 10:00 AM - 11:00 AM | Dairy Forage Seminar (Dairy Forage Seminar Stage) |
| 10:00 AM - 11:00 AM | Virtual Farm Tour (Mendota 1) |
| 10:30 AM - 11:15 AM | Knowledge Nook Session (Knowledge Nook) more info |
| 11:30 AM - 12:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 12:00 PM - 1:00 PM | Expo Seminar (Mendota 1) more info |
| 12:30 PM - 1:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 1:30 PM - 2:30 PM | Dairy Forage Seminar (Dairy Forage Seminar Stage) |
| 1:30 PM - 2:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 2:00 PM - 3:00 PM | Expo en Español (Mendota 1) more info |
| 2:30 PM - 3:15 PM | Knowledge Nook Session (Knowledge Nook) more info |
| 4:00 PM | Parade of Champions (Coliseum) more info |
___________________________________________________________________________________________________
*Schedule subject to change
Five Star Sponsors
