General Information

Admission Mobile App Travel Information
Hotel Information Food Selections The Tanbark
Family Lounge, presented by Dairy Girl Network Mycogen Seeds Attendee Learning Lounge Purple Cow Gift Shop
Groups Lost and Found Mobility Scooters


12 years and older: $12 daily  |  $35 season
11 years and younger: FREE
*Cash only at admission gates

Mobile App

Explore Expo the way you want to with our mobile event app now available in the App Store and Google Play. After downloading, create a user profile to make the most of everything the app has to offer. LEARN MORE

Travel Information

Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53713

View Larger Map

Dane County Regional Airport (Madison, WI): 20-minute drive from World Dairy Expo
Mitchell International Airport (Milwaukee, WI): 1.5-hour drive from World Dairy Expo
O'Hare International Airport (Chicago, IL): 3-hour drive from World Dairy Expo
Midway Airport (Chicago, IL): 3.5-hour drive from World Dairy Expo

Taxis are available during show hours outside of the East Lobby of the Coliseum and can be reached by calling:

Green Cab: (608) 255-1234
Madison Taxi: (608) 255-8294
Union Cab: (608) 242-2000

Travel Tips

    • Reserve hotel rooms as far in advance as possible
    • If canceling extra rooms or extra nights, do so as far in advance as possible
    • Pay attention to deposit due dates, forfeiture rules and cancellation policies
    • Reserve vehicles (buses, vans, cars) as far in advance as possible to assure availability
    • Rent motorized scooters or wheelchairs from Buit Mobility Solutions
    • Explore all Madison has to offer with Destination Madison!

Hotel Information

Discover hotels in the Madison area. LEARN MORE

Food Selections

From grilled cheese to a ribeye sandwich, Expo provides a wide variety of dining options on-grounds. LEARN MORE

The Tanbark

Located on the east end of the Sale Pavilion, The Tanbark, is a full-service bar and restaurant that serves as the meeting place for attendees and exhibitors. Join us for Happy Hour from 4:00 pm - 6:00 pm, daily.

Food Service, Tuesday - Friday     11:00 AM - 3:00 PM
Food Service, Saturday                  11:00 AM - 2:00 PM
Bar, Daily                                          11:00 AM - close

Wisconsin Beer Cheese Soup
Beef Chili
Smoked Beef Brisket with Hickory BBQ Sauce and Slaw
Sliced Prime Rib of Beef with Roasted Peppers and Onions Au Jus on French Roll
Farm to Table Salad Bar (selection of garden greens with cherry tomatoes, cucumbers, carrots, shredded cheddar cheese, parmesan cheese, peas, garbanzo beans, red onions, black olives, broccoli, croutons. Dressings include: Buttermilk Ranch, Italian, French and Balsamic Vinaigrette)

Family Lounge, presented by Dairy Girl Network

This area is a place for families with small children to rest and recharge. The quiet lounge features abundant seating, a changing area and more. Located on the second floor of the Exhibition Hall (accessible by elevator only).

Mycogen Seeds Attendee Learning Lounge

Features lounge seating, concession stand and ExpoTV. The Mycogen Seeds Attendee Learning Lounge is located in the front of New Holland Pavilion 1 and is open during Trade Show hours. 

Purple Cow Gift Shop

The Purple Cow Gift Shop, World Dairy Expo's official gift shop, is seasonal and only open during the show. During the week of the Expo, you'll be able to shop and browse from a large selection of cow related item. Whether shopping for yourself or the hard-to-buy-for person on your gift list, the Purple Cow Gift Shop is sure to have something for all cow lovers from infants to grandparents. Available only at the Purple Cow are the 2021 collector pins, milk bottles, mugs and hats. Get a sneak peek at all of the products on the Purple Cow Facebook page.

Located on the north end of the Exhibition Hall lobby, the Purple Cow will be open from 9:00 a.m. to 5:30 p.m. Tuesday through Friday and 9:00 a.m. to 4:00 p.m. on Saturday. On Monday, the Purple Cow will be open special hours for dairy cattle and commercial exhibitors from 3:00 p.m. to 7:00 p.m.

Bring your list and shop early for the largest selection!


Advance Admission Tickets
The Advance Admission Ticket Order Form is available for any group of 10 or more. After September 13, 2021, tickets will no longer be mailed. For special requests, please contact World Dairy Expo at or 608-224-6455.

Charter Buses
Several local companies are available to provide charter buses for large and small groups

Group Hotel Accommodations
To secure hotel accommodations, visit the hotel page

Please provide the following information when contacting the hotels:

    • Name of group
    • Key contact person’s name
    • Key contact person’s phone number
    • Key contact person’s email address
    • Country of group’s origin
    • Total number of people in the group
    • Total number of sleeping rooms
    • Arrival date (and time of arrival if known)
    • Departure date
    • If a separate meeting space is needed

Lost and Found

Located at the Expo Show Office on the top floor of the Coliseum or by calling (608) 224-6455.

Mobility Scooters

Our facilities do not have an on-site exhibitor who rents mobility devices. However, there is one off-site company that you can contact in advance of the show for assistance. Please refer to their website form for rentals, Buit Mobility Solutions: 608-403-3093 or 1-877-273-1197