News Release
Friday, October 3, 2025
Recipients of the Inaugural Doug Willams Booth Awards
MADISON, Wis. – More than 450 companies from across the globe traveled to attend and showcase new technologies at the 2025 World Dairy Expo Trade Show. Representatives from 39 states and 15 countries visited with Expo attendees, taking advantage of the large, diverse crowd at the Alliant Energy Center, who enjoy looking through the engaging booths throughout the Trade Show.
Every year, exhibitors compete to develop the most eye-catching, interactive and stylish booths to win awards in the following divisions: New Booth, Outdoor Booth, Showstopper Booth, Interactive Booth and Best of Show.
The division award winners are presented the Doug Williams Memorial Booth Award. This award was presented on October 1 by the World Dairy Expo Commercial Exhibitor Committee, World Dairy Expo Staff and the Doug Williams Family.
Winners:
New Booth: JLG Industries
Outdoor Booth: Jaylor
Showstopper Booth: Nedap
Interactive Booth: Madero Dairy Systems
Best of Show: GEA Farm Technologies, Inc.
Doug Williams, who passed away in January 2025, was a familiar face to those visiting Kuhn North American’s booth at Expo for 30 years. Doug served on Expo’s Commercial Exhibitor Committee for 24 years and was the Chairman of the committee, as well as a member of Expo’s Executive Committee for six years and Expo’s Board of Directors for 10 years. Always quick with a smile, a helping hand and sound business acumen, Doug’s contributions to Expo were many, and those qualities were only a fraction of why he was also honored as a Friend of Expo in 2014. World Dairy Expo is pleased to honor Doug’s memory with these awards for trade show excellence.
Serving as the meeting place of the global dairy industry, World Dairy Expo brings together the latest in dairy innovation and the best cattle in North America. The global dairy industry returns to Madison, Wis. for the 58th event, September 30th – October 3rd, 2025, when the world’s largest dairy-focused trade show, dairy and forage seminars, a world-class dairy cattle show and more will be on display. Download the World Dairy Expo mobile event app, visit worlddairyexpo.com or follow WDE on Facebook, Twitter, LinkedIn, Spotify, Instagram or YouTube for more information.
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Jaylor team awarded Outdoor Booth Award for their display outside New Holland Pavillion 1.
Front row L to R: Aleah Kidd, Zadie Kidd, Guy Dion, Terri Willams, Maiken Kidd, Alan Vaage, Larry Kortuem, Roberto Martelo, Bill Hageman, Joe Coburn
Second row L to R: Jenny Smith, Parker Willams, Lauren Pierce, Jayden Willams
Nedap awarded Showstopper Booth Award.
L to R: Steve Pavelski, Emily Rolli, Tera Baker, Bill Hageman, Joe Coburn.
GEA awarded Best of Show award.
Front row L to R: Aleah Kidd, Zadie Kidd, Guy Dion, Terri Willams, Maiken Kidd. Second row L to R: Jenny Smith, Parker Willams, Lauren Pierce, Jayden Willams, Matt Daley, Cheryl DeCraene, Robin Matthayasack, Stephanie Finn, Jamie Fox, Joe Coburn. Third row L to R: Mark Heald, Trent Brooks, Scotty Bates, heather Crawford, Scott Hercula, Andy Hugher. Third row L to R: Andy Lenkaitis, John Brooks, Dan Gudmunson, Mark Walker, Chad Buchanan. Fourth row L to R: John Culb, Parimal Mehta, Jacob DeLay.
JLG Industries awarded the New Booth award.
Front row L to R: Aleah Kidd, Zadie Kidd, Guy Dion, Terri Willams, Maiken Kidd, Bill Hageman, Mariah Ryder, Emily Bryan. Second row L to R: Jenny Smith, Parker Willams, Marty Molthen, Lauren Pierce, Jayden Willams, Jamey Patla, Brandon Neal, Matthew Dewalt, Robert Barger, Pete Perrin. Third row L to R: Charles Clenn, Jose Martinez, Zane Clevenger, Mike Burhoe, Joe Coburn.
Madero Dairy Systems awarded the Interactive Booth award.
Front row L to R: Aleah Kidd, Zadie Kidd, Guy Dion, Terri Williams, Maiken Kidd, Bill Hageman, Arturo Gallardo, Pedro Madero, Tom Storm, Nydia Hernandez, Ramon Tabares, Joe Coburn. Second row L to R: Jenny Smith, Parker Williams, Lauren Pierce and Jayden Williams.
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Notes to Editors: High-resolution photos are available here: https://drive.google.com/drive/folders/1716yh4bHHBcDhxVEAhy8QHZ5B-cJRvhT?usp=sharing
